The 9:03 Collective · Insights
It Begins With Time
What I did with the lesson once I got home.
This was my forty-seventh summer with my parents. I know that number the way I know what time it is. It isn’t morbid. It is a count, and I keep it on purpose. My boys are eleven and eight, so I know their numbers too. Eleven summers spent with the older one. If he leaves for college at eighteen, roughly seven are left where he wakes up in our house in June. That is not a lot. It is enough to be careful with.
Most people never do that math. Oliver Burkeman did it for all of us in a book called Four Thousand Weeks, because that is about what an eighty-year life comes to. Four thousand. Read it slowly. A lot of us have already spent half.
I learned that time was finite at 9:03 one morning in 2001, and that story has its own page. This page is about what I did with the lesson once I got home. Because the lesson didn’t stay in that building. It moved into Thursdays.
What Time Means to Me
Time, to me, is a season and a person. It is fall in Northeast Ohio, which is short and which I moved back across the country for. It is a Saturday in October with a long trail run in the morning, leaves to rake with the boys, and a fire in the yard after dark. It is a Thursday in May with a lacrosse game at five and a baseball game at seven. It is my dad and his records. It is a date with my wife, Alison, on an ordinary weeknight, with a table for two and no agenda. It is riding a bike with her up Mont Ventoux, then stopping for a beer and frites on the way back down. It is a week in Scotland this July with my mother-in-law for her eightieth birthday, a trip that started because she had been telling the boys about the Loch Ness monster.
None of those are large events. That is the point. When people talk about time being valuable they usually picture something dramatic, a diagnosis, a close call, a funeral. Those moments teach the lesson. Ordinary weeks are where you find out whether you learned it.
Where the Hours Actually Go
Here is the part that is uncomfortable. The federal government surveys how Americans spend their day, every year, and the numbers barely move. The average adult has about five hours of leisure a day. Roughly half of it goes to a screen, mostly television, with the phone stacked on top. Separate surveys put phone time alone at around four hours a day. I don’t cite that to scold anyone. I do it because that is the same number of hours a weeknight ballgame, a walk with the dog, and a long dinner would take. The hours exist. They are being spent. Nobody is choosing the allocation.
My favorite thing about traveling in Europe is watching people spend those same hours differently. In Seville, in Genova, in the towns around Chamonix, walking is not exercise. It is how you get places. Coffee in the morning is not a drive-through. It is twenty minutes at a table with someone. Strangers ask where you are from and then tell you where to eat. Nobody scheduled any of that. It is built into the day, so the day gives it back.
There is research on why that feels so good. In 2010 two Harvard psychologists, Matthew Killingsworth and Daniel Gilbert, used an app to ping thousands of people during the day and ask what they were doing and whether their mind was on it. Minds were wandering about 47 percent of the time, and people were measurably less happy when they wandered, even toward something pleasant. A walk to the bakery keeps you on the walk. A feed does not.
The People the Hours Are For
Alison and I have a standing date. It gets moved. It gets rescheduled around practices and travel and work. It does not get cancelled, because I have watched what happens to couples who let the standing thing slide for a decade and then wonder why the house feels quiet. The longest study of adult life ever run, the Harvard Study of Adult Development, has followed people since 1938. The finding its director, Robert Waldinger, repeats most is that the quality of your relationships at fifty is the best predictor of your health at eighty. Not cholesterol. Not income. Whether someone would pick up the phone at 2 a.m.
That is the Physical pillar and the Mental pillar sharing a single line item. Wealth and wellness are two ways you spend the same hours.
This summer I took the boys to a ropes course. My younger one is bold right up until the thing starts. He froze after the first crossing and wanted down, and his brother, who is afraid of heights, watched that and got rattled too. We stayed. About an hour and a half later, after harder climbs, both of them wanted to go again. I remember that afternoon in more detail than I remember most months of my thirties. That is what a well-spent hour does. It takes up more room in the memory than it took on the calendar.
The Ledger
Every spend has a cost. I keep a rough ledger anyway, because the entries tell me who I am.
- A Thursday night driving to two fields, eating dinner out of a cooler in the parking lot, home after dark with grass on everything…worth it.
- Getting up early on vacation to run before anyone else is awake, then being tired at dinner…worth it.
- Taking an eighty-year-old to Scotland because of a monster on Netflix, and walking every day because she does…worth it.
- Moving the date night three times in a month and still sitting down to it…worth it.
- Raking the same yard every October, in a place that only has that October for about three weeks…worth it.
“It is not that we have a short time to live, but that we waste a lot of it.”
Seneca · On the Shortness of Life
An Invitation
Bronnie Ware, a palliative nurse in Australia, wrote down what people said to her at the end. The most common regret was living the life others expected instead of one that was theirs. The second was working too hard. Not one of them said they wished they had answered more email. I read that list once a year, usually in the fall, when the count of summers goes up by one.
If you have read this far, three questions:
- Where did your last hundred hours actually go? Not where you meant them to go. Where they went.
- Who are the hours for? Name the people. Then look at how many of the hundred they got.
- What is one entry you would move this week? One holding. Not a reinvention.
One day you will look back and see the allocation you made. Not the one you intended. The one that shows up in the calendar and the photos and in who still calls. The question is whether you made it on purpose.
Time is the currency.
For fifteen years I sat across from people who were exact about money and vague about hours. The plan was built. The numbers worked. And the one input none of us can add more of was leaking out the side, mostly on defaults.
So this is where every engagement starts, before the portfolio, before the training plan, before the family meeting. We name what you value. We look at where the hours actually go. Then we move them, across the Four Pillars, until the days start to resemble the person you say you are. Health, wealth, and the people you love are what time buys. It is the only currency no one can lend you more of.
Where did your hours go last week, and did you choose it?
The 9:03 Clock reads your time across the Four Pillars in about five minutes.